Boosting Brand Value & Fan Experience

BUSINESS PROBLEM

A local and professional sports team was seeking support for an international play strategy to bolster the brand’s global value proposition. For their local market, they desired a partner collaboration roadmap focused on the Portland music scene to enhance the fan experience. A quick turnaround was necessary due to playoffs and off-season drivers that were just around the corner, missing the timeline would mean a year or more delay.

OUR APPROACH

To meet accelerated deadlines, we adapted our three-part market research and development framework to deliver high-impact insights in half the usual timeframe. Efforts centered on identifying revenue-driving fan interactions for international expansion and crafting a localized growth strategy through an in-depth market landscape and actionable roadmap.

1. International Strategy

We focused our efforts on primary revenue generation parts in the fan journey, high and critical fan touchpoints, and increasing fan lifetime value. From league and client data, we analyzed, developed an international countries scorecard, and presented recommendations for pre-season and regular season options for NBA submission.

2. Local Market Expansion

We provided a comprehensive assessment of the Portland music scene and potential collaboration opportunities in a one-page visual landscape. Four primary strategies—sustain, growth, outreach, and digital—were delivered, along with a roadmap outlining quarterly initiative targets.

SERVICES PERFORMED

Strategy Delivery

Customer Strategy

Loyalty & Retention

Customer Journey Mapping

VALUE DELIVERED

Stakeholder alignment on recommended next steps grounded in market insights and key takeaways.
Strategic and execution plans designed for both short- and long-term growth to enhance fan lifetime value.
Reusable templates delivered to support future initiatives, driving consistency and operational efficiency.